LinkedIn Sales Training

WHAT DO BUSINESSES WANT?

Research tells us that the two main things that businesses are looking to gain are: More Sales and More Customers. Today we will be helping you to understand LinkedIn and where it can help with your requirement to increase sales opportunities.

WHAT IS LINKEDIN?

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on 28th December 2002 and launched on 5th May 2003 it is mainly used for professional networking. For comparison Facebook has 2 Billion Users and Twitter has just over 300 Million Users.

Unlike traditional networking, LinkedIn provides you with a clear opportunity to network with businesses and potential customers of your choosing. With the right approach and combination of profile raising and engagement you can acquire additional customers.

WHAT IS THE POINT OF LINKEDIN?

LinkedIn provides genuine B2B sales leads. It supports a marketing communications strategy to drive traffic to your website.

But, interestingly, there is an appetite within the LinkedIn population of professionals to connect with other companies on the platform.

More than this, 50% of the LinkedIn population are more likely to buy from others within the community.

 

We shall be exploring the use of LinkedIn as a Marketing Tool helping you to find customers and industry groups that can benefit your business financially. On a personal level, it can be used to promote yourself as a thought leader or a subject matter expert within your industry. From a sales perspective, LinkedIn is a remarkable tool giving you both the opportunity to identify potential business partners and the ability to communicate directly with decision makers.

We have incorporated some practical measures to ensure that you have started on the journey to exploit the power of LinkedIn for your own business.

Completion before departure will include several elements that will enable you to leverage LinkedIn to provide you with tangible sales growth.

Takeaways will include a daily prompt card for your coffee break action plan, established and proven LinkedIn engagement messages, options to build a customer acquisition programme combining approaches to decision makers via LinkedIn and Email messaging.

Ultimately, the only true test is to give us a project.  Contact us today to start the conversation.

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